John Herrera launched his brand in London two years ago when he participated at the International Fashion Showcase 2015, organised by the British Fashion Council. That same year he won the London Emerging Designer Awards and showed his winning collection at the Mercedes Benz Fashion Week Tokyo. John has been a designer in his hometown Manila for 10 years. His pieces are still being produced in the Philippines where he continues to hire women from challenged communities. John creates clothes through flat pattern drafting. He has a love of Origami, which shows in his designs. He is inspired by human tribes and his home country's rich historic past.